Composition from All Around the World

January 31, 2023

I don't think we realize how foundations of graphic design, like layout and composition, and always around and are used in articles, magazine advertisements, commercials, and more. I have taken time to look at all of the layout and composition skills I have learned and look for them in different forms of media, and here is what I found.

This advertisement is an example of typography. It is advertising the website Victim Support which is held in the UK. This campaign was called Find The Strength, and its goal was to raise awareness for people to stand up and report a crime if they had been a part of one. I think this is a good design because it connects emotionally with the audience and is a great example of typography because it configures sentences to appear as typing prints on a page. It explains personal examples of people's instances where they have been a victim of crime. One quote in the advertisement says, "Bruised and battered but then one day my neighbor, Cath, found me lying at the bottom of the stairs, she said 'This has to stop.'''

Red Bull Gives You Wings is an example of a metaphor/symbol composition. This is considered one of the most popular ads. The metaphor means that Red Bull will give you energy and "lift you up," which is that part that refers to the wings. The ad is so popular because the consumers can envision what "gives you wings" means to them. I think this is a great usage of a metaphor because it's short and concise while consisting of many meanings.

This advertisement is from everyone's favorite, Amazon. The ad shows the consumers tells the consumers that if they enter an Amazon giveaway, they can earn different amazon gift cards. This is an example of color composition. This is a great example because the orange means joyfulness, positivity, and enthusiasm, while black and white balances it out (Creatopy).

The Just like mommy anti-smoking ad received a lot of praise. This ad was focused on promoting anti-smoking from the perspective of how growing up in an environment of a household where parents and friends who smoke can influence children to smoke when they grow up. The ad itself shows a great example of dominance composition. Dominance composition is an object with the most visual weight, automatically emphasizing the image. In this advertisement, the Marlboro cigarette box is dominant because it carries the most visual weight.

The Chanel logo is a perfect example of a balanced composition. There are many different types of balance composition ins graphic design, but this log represents symmetrical balance. This great logo represents balance because the "C" is symmetrically mirrored. This is visually appealing and satisfying, which attracts consumers and different audiences.