Let's Talk About Collateral Material
- maggie metten
- Feb 15, 2023
- 2 min read
February 15, 2023
By Maggie Metten
Collateral material is "the media you use to convey a message about your company to an audience with the intention of increasing sales and brand awareness among target customers," says Indeed Editorial team. Why is collateral material important, and what are the 3 most important collateral materials?
Business cards are a primary component of how to be a successful PR practitioner. Not only does your business card represent your company's brand, but it also holds your personal contact information and media information. Your company logo should be on your business card to gain exposure. This is an example of collateral material because when one takes your business card, it's their first look at your company and brand. This has been an old source of media, and the fact that business cards still around mean that it's an effective collateral material.
A letterhead is the first thing you notice on a professional document. It only gives the brand's name and your information at the top of the page. This is what grabs the consumer's attention. It's essential to have an appealing logo, and the format is organized. It also needs to look professional. This is the first impression of your company, so this is something that is worth spending time on. This collateral material is fairly new, considering all of our modern technology; there are many different platforms to ensure that your letterhead is precise and unique.
Envelopes are essential when it comes to messaging delivery. It tells your audience about your company, and the idea of an envelope is a more sincere gesture. It also personally addressed a specific audience. This is how you give lasting impressions, so picking the envelope type is more important. Since our world is practically digital now, it's essential that your envelope stands out. Picking out an envelope whose colors and patterns match the logo and your brand will benefit you in the long run. This is a great collateral material because it's universal and direct.
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